THE STORY


In 2018, HP’s consumer division approached our agency seeking help with its social content. The brand had long taken a salesy, product-focused approach across its social channels, and wanted to develop a strategy to deliver content that was more authentic-feeling, timely, and relevant to its millennial audience.

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THE EXECUTION


Here are some examples of content our team concepted and executed for the HP consumer division’s Facebook, Instagram, and Twitter channels.

Credits:

  • Agency: Organic, Inc.
  • ECD: Mark Shewmaker
  • CD: Federico Abrahams
  • Art Director: Travis Henson
  • Copywriter: Shane Tepper